Fresh Aproach

Guaranteed Freshness

Traceability, hygiene, control and testing — delivering the highest quality
produce from Kenya to the world since 1989.

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Our History

The Fresh Approach Ltd was established in 1989 under the name Kibwezi Growers with a focus of exporting horticulture products around the world. With time the company mandate grew as well as its clientele base to include the domestic market which lead the management to revamp the company identity under the name Fresh Approach Ltd.

This was in line with the growing operations of the company which had diversified from selling French beans to marketing a wider array of fruits, vegetables and fresh produce.

Company Vision

To deliver the highest quality produce to our customers while ensuring fair
compensation to our farmers.

Our Commitments

Traceability

Our products are traceable throughout the entire production chain, in order to guarantee food safety and limiting the risk of contamination. As an organization we are cognizant of EU legislation on food safety, General Food Law (EC) 178/2002).

Hygiene

Hygiene is of primary importance along the production stage from the farm to transporting of the product and its packaging. Employees are provided with appropriate protective clothing.

Control & Testing

The company has put in place a number of controls to check food standards and address any non-conformities before they affect our products. We carry out periodic testing through SGS Ltd.

Featured Products

A selection from our premium catalogue

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  • Sage
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    Sage

  • Mint
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    Mint

  • Thyme
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    Thyme

  • Basil
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    Basil

  • Rosemary
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    Rosemary

  • Baby Corn
     Size: Generally 6-10 cm in length, or 2-4 inches (5-10 cm).  Color: Pale yellow to cream.  External Appearance: Tender, succulent, and straight ears  Flavour Profile: Mild
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    Baby Corn

  • Snow Peas
     Variety Oregon  Pods Are 50 – 75 +/- 5mm Length  Mid To Dark Green Colour  Flavour: Sweet  Texture: Fresh And Turgid Looking, May Bend Slightly Before Breaking
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    Snow Peas

  • Sugar Snap Peas
     Variety: Super Sugar, Cascadia  Pods Are 50 – 75 +/- 5mm Length  Mid To Dark Green Colour  Flavour: Sweet  Texture: Fresh And Turgid Looking, May Bend Slightly Before Breaking
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    Sugar Snap Peas

  • Fine Beans
     Variety Teresa  Harvested Within 45 Days To Exacting Specifications: Length: 95-105mm Diameter: 5-8mm Top And Tail By Hand In The Packhouse  Mid To Dark Green Colour  Flavour: Natural Crisp, Clean Taste  Texture: Fresh And Turgid Looking, May Bend Slightly Before Breaking
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    Fine Beans

  • Kent Mango
    • Internal conditions and flavour: juicy, melting, deep yellow to orange fibreless and of a rich flavour. • Colour: Greenish-yellow with a red or crimson. • Fruit shape: Ovate to slightly oblong blush on the shoulder. • Average weight: Avg 545 g
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    Kent Mango

  • Lamu Mango
    • Internal conditions and flavour: Deep yellow flesh is of excellent quality, virtually free from fibre, melting, and carries no turpentine taste • Colour: From pale green, the fruit develops to a most attractive yellow to orange colour when ripe • Fruit shape: Oblong • Average weight: 425—600 g (mean: 523 g)
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    Lamu Mango

  • Hass
     Shape Oval to pear-shaped  Flavour: Rich, buttery, nutty  Internal Colour: Pale yellow-green  External Colour: Dark green turning to black when ripe
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    Hass

  • Tommy Atkins
    Internal conditions and flavour: Flesh is firm and medium juicy with a moderate amount of fibre  Colour: yellow to deep yellow in colour, mild and sweet with a strong pleasant aroma  Fruit shape: orange/yellow with a heavy red blush  Average weight: Avg 522g
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    Tommy Atkins

  • Pixie Orange

    Bright yellow-orange citrus with slightly bumpy, thin skin that is easy to peel. Small to medium-sized (5–7cm diameter). Very sweet with very low acidity, fleshy, juicy, and usually seedless.

    Varieties

    Pixie Tangerine

    Availability

    Seasonal availability

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    Pixie Orange

  • Apple banana

    Small bananas averaging 10–14cm in length. Short, thick, and stout with smooth, taut, semi-thin peel. Pale yellow to golden yellow when ripe, with cream-colored to white flesh. Distinctive tangy, apple-like flavour.

    Varieties

    Manzano / Silk Banana

    Availability

    All year round

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    Apple banana

  • Cooking banana

    Short, plump, and thick-set cooking bananas with deep green skin. White or cream-colored flesh when raw, becoming soft, creamy, and tender when cooked. Generally medium-sized, shorter and plumper than typical Cavendish bananas.

    Varieties

    Green Banana / Cooking Banana / East African Highland Banana

    Availability

    All year round

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    Cooking banana